Marketing & Sales Consulting for Financial Services Vendors
Hill Marketing Solutions helps fintechs, CPA firms, compliance vendors, and insurance providers break through to community banks and credit unions — with strategy built from 20+ years on both sides of the table.
The Challenge
Community banks and credit unions involve multiple stakeholders, board approvals, and regulatory scrutiny. Generic B2B playbooks fall apart at the first touchpoint.
Bankers don't buy from vendors they don't know. Relationship capital isn't built with ad spend — it's built through demonstrated expertise and patient, value-first outreach.
Risk, compliance, and due diligence aren't afterthoughts — they're gatekeepers. Your messaging and positioning must speak that language fluently before you earn a meeting.
The vendors who win consistently know how decisions actually get made — not just the org chart, but the culture, the concerns, and the timing that moves institutions to act.
What We Do
Practical, deeply experienced consulting grounded in how regulated institutions actually make buying decisions.
Positioning, ICP definition, and messaging architecture designed specifically for the community banking audience — from community banks to the largest regionals.
White papers, articles, email campaigns, and LinkedIn content that demonstrates expertise and builds the trust that moves bankers from awareness to conversation.
Sales decks, objection frameworks, discovery scripts, and playbooks built around the language, culture, and decision dynamics of regulated financial institutions.
Vendor due diligence packages, SOC 2 narrative support, and compliance positioning that reduces friction in the final stages of the bank's approval process.
Maximize your ROI at banking conferences — from booth strategy and pre-show outreach to post-event follow-up sequences that convert conversations to pipeline.
Ongoing strategic marketing leadership for growing fintechs and vendors who need senior-level guidance without the full-time hire.
Available for banking conferences, industry panels, association events, and private offsites. Potential topics include marketing and selling to regulated financial institutions, vendor due diligence, and navigating the evolving community banking landscape. Inquire to discuss fit and format.
About
Hill Marketing Solutions was founded by Justin Hill, a marketing and strategy consultant with over 20 years of experience in financial services and the banking ecosystem — on the vendor side and inside the institutions themselves.
As Senior Managing Director of Strategy, Operations & Technology at CEIS Review, an independent commercial loan review firm, Justin works directly with leaders of financial institutions every day — understanding their risk frameworks, regulatory pressures, and vendor evaluation processes from the inside.
That dual vantage point is rare. It means your marketing strategy isn't built on assumptions about how banks think. It's built on direct knowledge of how they actually decide.
Schedule a Discovery CallWho We Work With
If you're selling to banks or credit unions — regardless of your product or service category — we understand your market.
Get in Touch
Every engagement begins with a no-obligation discovery call. Let's talk about where you are, where you want to go, and whether we're the right fit to help you get there.